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15/07/2020 | Rethinking America - How Facebook Plays the US Political System

Stephan Richter

How Facebook has gotten away with its constant abuses dealing with the greatest raw material of all time, data about human preferences and interactions.

 

Data is the primary raw material of our time — and Facebook is a key player in that arena.

But here’s the curious thing: Until the current brouhaha about Donald Trump’s posts, no matter what charge had been levied against the firm by whichever privacy or competition authorities, Facebook always portrayed itself as completely unperturbed.

Its nonchalance beats even the past imperial swagger that, before the age of data imperialism, U.S. oil companies used to be famous for.

But as much as the latter outsourced their dirty work to U.S. and UK intelligence agencies and operations, even they rarely claimed that they did not need any permits (and at least legal titles) for what and where they wanted to explore and drill.

Moreover, well over a century ago — in the earlier, rough-and-tumble capitalist times in the United States, the oil industry essentially had the privilege of operating in a quasi-lawless state. But the law — and antitrust — eventually caught up with it. It begs disbelief that Facebook should operate with less oversight than the oil industry of old had to contend with.

Data: The new oil

After all, more so than oil these days, data is a very precious raw material. And, as with oil, if not conducted properly, its extraction, production and distribution can certainly cause considerable damage to the human environment.

Even so, Facebook has gotten away with playing with fire as it taps into the greatest raw material of all time, cataloguing our every move and click to gather its data about individual preferences and interactions.

Pseudo libertarianism

Facebook has played political Washington like a fiddle. All of which makes makes its pseudo-libertarian attempt to get away with Zuckerbergian boyish naiveté and wonderment all the more troublesome.

Zuckerberg’s humanizing sidekick, Sheryl Sandberg, ultimately is an equally ruthless enforcer. She has tried, but one assumes deliberately and artfully failed, to provide more adult supervision to the company.

The fact that, at various stages in the past, so many senior executives left the company in disgust over its business model of at most paying only lip service to any serious privacy rules is conclusive proof of that.

As is the fact that Sandberg’s erstwhile offer to seriously explore a paid model option for using Facebook still is without any follow-up. The company simply cannot part with its emotions-driven toolkit. Otherwise it wouldn’t rake in the dollars.

Zuckerberg’s and Sandberg’s goal

The goal of the Zuckerberg and Sandberg act is to make sure that U.S. politicians have no teeth. And President Trump has made plain his view that anybody putting any shackles on Facebook and the rest of the Silicon Valley privacy-eating machine is messing with his idea of Making America Great Again.

No matter what troubling activities it engages in, and no matter how it is found out to have operated against its presumed noble principles, Facebook has made an art out of always playing naïve. It was prepared to get away with its patent set of lies and deceit until the end of time.

Great thing for humankind?

It is grotesque that the company still claims that it sets its engineers free to devise great things for humankind. It does anything but. A highly deceptive money-sucking machine would be much closer to the truth.

The firm’s basic approach is to claim noble aspirations, while always being prepared to break a lot of china. And then to claim remorse, while not really being sorry about it or changing any of its practices.

That, Facebook’s boy wonder likes to believe, is simply the price of progress. Of course, he is far from alone in the belief that data imperialism is the core condition of continued American leadership in the world.

To stay ahead, so his ultimate suggestion goes, we Americans just have to press the pedal harder to the metal of the human data trough. After all, the Chinese are even more ruthless.

Companies intervening

That it is now major U.S. brands’ refusal to keep advertising on Facebook that is getting Mr. Zuckerberg to rethink his ruthless ways might be considered progress. And it is.

But that companies act with a greater deal of conscience than politicians do is truly a sign of how debased American politics has become.

 

***Stephan Richter is the publisher and editor-in-chief of The Globalist, the daily online magazine on the global economy, politics and culture, which he founded and launched in January 2000.He also is the President of The Globalist Research Center, an online thinktank. Mr. Richter is a frequent guest on leading radio and television programs, including Germany’s “Meet the Press” program on ARD and ZDF’s Morning Show. While based in the U.S., he frequently appeared on National Public Radio as well as on the PBS Newshour and CNN.

A sought after and thought-provoking keynote speaker at executive conferences and retreats, he has moderated more than 150 policy events during his time in Washington, D.C., featuring prime ministers, CEOs, Nobel laureates and heads of international organizations.

His articles and views have appeared in such publications as the New York Times, Wall Street Journal, Washington Post, Financial Times, Harvard Business Review, Fortune, Salon, Japan Times, Le Monde, Les Echos, Die Welt, Der Spiegel, Frankfurter Allgemeine Zeitung, Die Zeit, Handelsblatt, Manager Magazin, Cicero, NZZ and Foreign Affairs.

For the past ten years, he was the presenter of the Marketplace Globalist Quiz, aired on public radio stations all across the United States as part of NPR’s Morning Report. He also created The Globalist Quiz, a weekly feature exploring the global agenda in an innovative fashion syndicated to newspapers around the world.

From 2002-08, he was a monthly columnist for Les Echos, the leading financial daily in France. He was also the U.S. correspondent for Rheinischer Merkur from 1990-98, as well as a monthly columnist for CEO Magazine.

In addition, he has been a keynote speaker on geopolitical and geoeconomic issues and trends at major international conferences organized by asset managers, investment banks and public policy institutions in Europe, the United States and Asia.

Prior to starting The Globalist, Mr. Richter led a global strategic communications firm based in Washington, D.C., advising ministers and CEOs of governments, leading global banks and corporations, international organizations and foundations around the world.

In that capacity, he served as North American advisor to the German Economics Ministry and Vice Chancellor in the early 1990s, when he successfully shaped the “New Federal States” campaign, designed to create a dynamic brand image for the former Communist East Germany.

In the fall of 1990, at the request of the U.S. Senator Bill Bradley, he drafted the Sense of the U.S. Senate resolution calling for forgiveness of Poland’s Communist-era public debt. It proved a crucial step in the successful conclusion of the April 1991 Debt Agreement in the Paris Club.

For those activities, he was awarded the Cross of the Order of Merit by the President of Poland in June 2014, as part of the country’s celebrations for the 25th anniversary of the arrival of freedom.

Mr. Richter received his J.D. from the University of Bonn, Germany in 1984, was a Rotary Foundation Award recipient in 1980-81 and a Congressional Fellow of the American Political Science Association in 1986-87.

His 1992 book, Clinton: What Europe and the United States Can Expect, correctly forecast the Clinton Administration’s emphasis on fiscal consolidation in U.S. public accounts.

In 2013, he was the co-editor of the book, In Search of a Sustainable Future: Reflections on Economic Growth, Social Equity and Global Governance.

https://www.theglobalist.com/contributors/stephan-richter/

The Globalist (Estados Unidos)

 



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